Japan for Business is a guide to getting your product or service into the Japanese market, primarily … Read More
English, Japanese and the Art of Communication
The ability to communicate and make oneself understood in English when travelling is often taken for granted, whether negotiating at a street stall or checking in at a five star hotel. The use of English in Japan thus warrants some comment at the outset. Written English, on billboards, shop windows, even clothes, is ubiquitous in Japan and very fashionable, easily leading visitors to expect its use in spoken form is equally common. However, even though every student who completes high school has received at least six years of painstaking English tuition, this is far from the truth. The … [Read more...]
A Business Trip to Japan
Having undertaken research on the relevant market segment in Japan, and decided a closer look at that market is worthwhile, the time has arrived for the prospective exporter to prepare for a trip there. It’s essential to see first-hand what exists in Japan in the product segment in question, made locally and imported. This trip is best undertaken by one of the following: a) the owner or chief executive of the business, or an appropriately senior person, especially someone already involved in export b) a person in the company who will have this project as part of his or her ongoing duties c) … [Read more...]
Local Conditions in Japan
Also relevant to the preceding topic of Principles and Practices of Business in Japan, the following additional comments about doing business in Japan can be categorised as local conditions. The ageing population When contemplating product types that have the potential for acceptance in Japan, it’s worthwhile looking both to internal social pressures in Japan and current worldwide trends. As noted earlier, one issue currently of critical importance in Japan, and increasingly into the future, is the ageing of the population. The present fertility rate, of around 1.2 children on average born … [Read more...]
Some Principles and Practices of Business in Japan
Perhaps the most universally known aspect of the Japanese business world is the real or supposed difficulty of entering it. An integral part of the government’s strategy to re-build the Japanese economy after World War II was the imposition of import tariffs and other inward trading barriers, so that while Japanese products captured markets around the world, the home market remained the province of Japanese manufacturers alone. Largely in response to external pressure, this policy and the barriers it imposed have been to varying degrees dismantled, and many companies from around the world … [Read more...]
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