Having undertaken research on the relevant market segment in Japan, and decided a closer look at that market is worthwhile, the time has arrived for the prospective exporter to prepare for a trip there. It’s essential to see first-hand what exists in Japan in the product segment in question, made locally and imported. This trip is best undertaken by one of the following: a) the owner or chief executive of the business, or an appropriately senior person, especially someone already involved in export b) a person in the company who will have this project as part of his or her ongoing duties c) … [Read more...]