The following article is taken from the Introduction in my publication Japan for Business. Purpose The purpose of this publication is to assist businesses make their product (or service) available for sale in Japan, or assist them establish a business there. To achieve this objective, knowledge of the market segment targetted is essential, but familiarity with a broad range of topics relating to Japan will also be useful and helpful, if not also essential. This publication cannot provide product or market segment specific assistance, but it does provide information about a wide … [Read more...]